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Understanding the Value of Custom Analytics

Businesses are always looking for ways to generate better prospects and increase response rates to grow their revenue. Our custom analytics gives you the power to use advance statistical techniques to gain new insights that deliver real business results. Instead of making educated guesses, businesses are taking advantage of advanced data analytics to identify their best target audience.

Infogroup, our parent company, makes it possible for us to deliver proven data solutions. In fact, Infogroup was named a leader of marketing data providers by Forrester, an independent research firm. our data helps to power top internet search engines and GPS navigation companies in North America.

 

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Here’s what our custom analytics bring to the table:

Types of Predictive Modeling

  • Acquisition model/cloning models
  • Ordinal model
  • Response model
  • Cross-sell/upsell models
  • Win back or reactivation model
  • Retention model

Custom Analytics Packages

  • Customer profile analysis
  • Executive profile analysis
  • Profitability-based prospecting
  • Recency, frequency, and monetary value

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